Kraft has signed on as an exclusive sponsor for Meredith’s Better Homes and Gardens, incorporating its brand in the publication’s new mobile site.
Meredith has also rolled out mobile sites for its Parents and Fitness publications. L’Oreal is the exclusive partner for Fitness.
“We’re taking our brands wherever our readers are, in whatever form they want,” said Liz Schimel, executive vice president of consumer relationship management and digital media at Meredith, New York.
“We’ve built a strong foundation with mobile-optimized Web sites for Better Homes and Gardens, Parents and Fitness – with more sites to come soon,” she said. “And we’re rapidly extending our brands to smartphone and tablet apps to give readers instant access that’s both fun and useful.
Meredith is a media and marketing company serving American women.
The company partnered with The Hyperfactory, which developed the three mobile sites.
Key sponsors
Kraft is running a banner ad in the Better Homes and Gardens promoting its Breakstone’s sour cream product.
When users click on the ad, they are redirected to a page where they can view videos on how to incorporate the sour cream in their daily meals.
In addition, users can view recipes.
“Better Homes and Gardens, Parents and Fitness touch millions of women across multiple lifestages and lifestyles,” Ms. Schimel said. “So our mobile efforts are reaching out to all those women – who also have smartphones or tablets.”
Mobile sites
Users can access the Better Homes and Gardens mobile site by typing http://www.bhg.com on their mobile browser.
Readers can view thousands of slide shows, stories and recipes, weekly updates of top features and opt-in to the BHG mobile club where they can get SMS alerts on new content.
Users can access the Parents publication by going to http://www.parents.com.
There they can view a buying guide for everything moms need, sign up for weekly pregnancy fun fact text messages that align with a moms’ pregnancy week, read hundreds of expert-answered questions or browse the baby name finder, which features thousands of baby names.
The Fitness mobile site can be accessed at http://www.fitnessmagazine.com.
Readers can coordinated their iTunes playlists with the best songs for running, yoga and strength training, access to the entire library of workouts, hundreds of healthy recipes, which are searchable by meal or ingredient and view videos of best workouts.
“More magazine’s new iPhone app is due out any day now, and we have several more apps in the works, ranging from pregnancy to food, and from iPhone/iPad to Android,” Ms. Schimel said.
“Meredith is building on its app successes, too,” she said. “Parents already has Flashcards and Carve-a-Pumpkin apps for the iPhone, iTouch, and iPad; MixingBowl.com has an iPhone/iTouch app; and Fitness has two apps, including the recently launched Express Workouts, an iPhone/iTouch app that features over a dozen of the magazine’s most popular 15-minute routines.”
Editorial Assistant Rimma Kats covers media, television, research and social networks. Reach her at rimma@mobilemarketer.com.
Like this article? Sign up for a free subscription to Mobile Marketer's must-read newsletters on mobile marketing. Click here!
Hiç yorum yok:
Yorum Gönder