Zagat Survey has extended it mobile application to Windows Phone 7, letting users access its ratings and reviews for thousands of restaurants worldwide.
Zagat partnered with Handmark for the mobile application. Zagat To Go is available for download for $9.99 via the Windows Marketplace.
“The strategy behind Zagat To Go for Windows Phone 7, like all of our mobile applications, is to help people make smart dining decision on-the-go," said Ryan Charles, mobile product manager at Zagat, New York.
"The new application offers users access to ratings and reviews of restaurants in more than 88 cities worldwide," he said. "The app has advanced search functionality, the Zagat Dining Journal, which works as a virtual diary of the restaurants users have visited, real-time rating and reviewing capability and through our integration with Bing, door-to-door directions."
Consumers can find restaurants in their area with the GPS-enabled nearby search button.
In addition, the application features an integration with Bing that lets users browse nearby restaurants on a Bing map and access door-to-door directions.
Consumers can search restaurants by Zagat’s signature food, decor and service scores or conduct an advanced search for criteria such as cuisine or atmosphere.
“Our decision to extend the Zagat To Go product to Windows 7 was driven by our platform agnostic approach," Mr. Charles said. "It is always been Zagat’s mission to provide users with Zagat content wherever and whenever they want it and this exciting new platform was a logical next step.”
Users can also interact with the Zagat Dining Journal, which is a virtual diary of the Zagat-rated restaurant users visit throughout the year.
Consumers can add restaurants to their Dining Journal by tapping “Been Here” on the restaurant’s details page.
Additionally, users can rate and review restaurants in their journal.
"We are proud to say that Zagat To Go is the premiere restaurant application to launch on the Windows Phone 7 platform and was a featured launch app in Microsoft’s marketplace," Mr. Charles said. "We are also targeting ZAGAT.com users and our mobile customers to inform them of the new application."
Editorial Assistant Rimma Kats covers media, television, research and social networks. Reach her at rimma@mobilemarketer.com.
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