With all the buzz surrounding location-based services you could be forgiven for thinking that every man and his dog are doing it. However, according to new figures from the Pew Research Center, most aren't checking in.
by Helen Leggatt
Foursquare, Gowalla, and now Facebook Places - all location-based services that have been in the news of late. But have they been embraced by the majority? Not according to Pew, who recently released figures showing just 1% of the online population are checking out checking-in.
In fact, just 4% of online adults use a service that allows them to share their location with friends, or finds those who are nearby, and on any given day only 1% of Internet users use such a service.
The age group that uses location-based services the most are, unsurprisingly, adults aged 18-29, at 8% - double the percentage of the next highest age group, 30-49.
However, with the introduction of Facebook Places, location-based services are getting a boost. Facebook Places has already attracted over 100 million check-ins in the three months it has been live.
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